Client
Mercury Motors, a SE Queensland boating company.
Objectives
The client wanted content to appeal to a wider audience as many boat owners were not from the traditional engines and speed sort of audience but were families and singles interested in the lifestyle aspect..
Result
Different content to increase engagement aka lifestyle pieces about the benefits of boating was created to appeal to those on the fence about buying a boat. Other product breakdown articles were provided in a readable format, going into the key benefits and specs of a particular motor to those more advanced in their knowledge and boating journey but also keeping it simple and readable enough for those at the beginner phase to understand. The blog articles help get prospects into the store.
breakdown articles
